In today’s world, digital maturity is the key to handling the changing marketplace and achieving a competitive advantage in retail. In 2020, the covid 19 pandemic disrupted the brick and mortar businesses, and many had to close temporarily, which would see companies experience huge losses. That saw an increasing number of businesses and consumers online, bringing forth new expectations and more competition in retail.

If you own a retail business, you have to strive as much as you can to achieve digital maturity in retail. The stiff competition online means that simply moving your business to digital platforms is not enough. You must do more to ensure you are one step ahead of the changing marketplace.

Here is some expert advice on how to achieve your digital maturity goals.

Evaluate where your business is right now

According to digital transition experts at, you must understand where your business is at the moment before starting any strategy execution or improvement project. A good thing about technology is that it can help your business handle the uncertainties of unpredictable events such as the covid 19 pandemic. However, it is not just adopting technology.

You should not assume that just because your business is digitized, it can survive or thrive through unprecedented seasons. It would be best if you adopted the right solutions for your unique business model and situation. So technology is not a comprehensive answer to business challenges, but it should complement the existing processes and solutions. Achieving digital maturity starts with knowing where your business is right now, including the current operations, goals, challenges, and solutions.

Use what is available to pivot on demand.

The retail industry has been through a hard time during the covid 19 pandemic. But it has highlighted the organizations that have survived and thrived during this time. It’s good that your business is still standing, but it only takes one incident to blast out all your well-laid plans.

The most crucial thing is to focus on your ability to react quickly and use what is available to pivot on demand. That means you must understand your business, access the right technical capacity, and have strategic leadership.

Understand where the industry is going

You need to understand where the retail industry is headed in terms of growth and consumer expectations. Keep in mind that product trends may come and disappear, but customer experience remains in the minds of consumers. You should provide your customers with a consistent customer experience, including anticipating their needs.

Today, the majority of consumers make buying decisions based on the information they find on digital channels. Many consumers also crave convenience and want to research while on the go, so mobile-enabled content is the way to go. It is not only about having a business website but also adopting other digital solutions.

Embrace the importance of change management

Digitalization and innovation are most often easier said than done. Other than finding the right solutions and technologies for your business, you should also eliminate any internal friction as much as possible to enable effective change management. Failure to implement effective oversight can make your digital efforts go to waste.

You must ensure that your team, including employees, partners, vendors, and any other stakeholders, are also involved in the idea of digital transformation. You can allow them to voice their views, share opinions and keep them in the loop every step of the journey. Empower your team to understand these technologies and take advantage of them to make it much easier for your business to pivot.


Digital maturity is the solution to tackling the changing marketplace, and you should ensure that your business achieves it.