Six reasons why every business needs an online presence

Six reasons why every business needs an online presence

If you own a business but don’t have an online presence, you may be missing out on opportunities to develop your brand. Here are six reasons why you need to put your business online.

  1. Availability

    Customers are increasingly searching online for goods and services. Your business hours may run from 9 to 5, but with an online presence, you will be open to customers 24 hours a day.

    2. Branding

    With an online presence, you can control your own branding and credibility. It is an ideal way of promoting your business with images or links to the services or goods you provide, and you’ll find that a picture really is worth a thousand words.

    3. Customer Satisfaction

    Customer satisfaction is a major factor for any business to consider. Your website can provide links to review sites such as TrustPilot, giving your customers the opportunity to review their experience, leading to future consumer confidence in your business.

4. Secure Payments

Customers with limited time are more likely to shop and pay for goods and services online. With an online secure payment option on your website, you can take advantage of this lucrative share of the online shopping market.

5. Marketing

You can certainly use traditional methods for marketing, such as magazines, the local newspaper or flyers. But if you have an online presence, you can market yourself for very little financial output. Try promoting your website across social media, too, while you discover how Search Engine Optimisation (SEO) raises your profile.

6. Cost

Many small business owners don’t realise the number of potential customers they are losing simply by not having an online presence. Some businesses do have small profit margins and are rightly concerned about cost, but there are many affordable website providers to choose from.

The first step is to find an easy-to-buy domain name for your business. Website providers such as select domain names at have many names from which you can choose. Website providers will not only help you get online, but they’ll also help with all those technical issues.

If you have not yet considered having an online presence, you can see there are at least six reasons this is something you should seriously consider, particularly if you are thinking about widening your customer base and building your brand.

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